The holidays are a magical time of year, but they can also be a competitive time for small businesses. Luckily, the Corona Chamber of Commerce has got some tips to help your small business make a big impression this holiday season through creative marketing techniques.
Offer Interactive Content on Your Website
LYFE Marketing notes that your website is the perfect place to post interactive content like holiday quizzes, polls, and surveys. This is a great way to engage with your customers and learn more about their holiday shopping habits and preferences. Plus, it's a fun way to get them involved with your brand!
Engage Via Social Media
Social media is a great way to connect with customers during the holidays (and all year round!). Be sure to post festive content and interact with customers who comment or mention your business. You can even host social media giveaways or contests.
A Holiday Pop-up
Nothing gets people in the holiday spirit quite like attending a festive event! If you have the space, Cvent suggests hosting a pop-up event at your store or office. You can decorate the space, offer refreshments, and even have a special activity for customers. Just be sure to promote the event ahead of time so people can save the date.
Try Giveaways or Contests
By offering customers the chance to win prizes, businesses can generate excitement and drive traffic to their stores or websites. Additionally, holiday-themed giveaways and contests can help to create a sense of urgency and encourage customers to shop early.
Provide a PDF Gift Guide
If you sell products that make great gifts, consider creating a gift guide on your website or blog. This is a great way to showcase your products and help customers find the perfect present for their loved ones. Plus, it's an easy way to drive traffic to your website or blog during the holiday season. Once your guide is complete, consider converting it to a PDF so you can share via an email newsletter; you can use this PDF converter to easily get the job done. PDFs are great because customers can easily access them on their smartphones.
Package for Prime Time
Make sure your products are festively packaged before you start selling them! You can use seasonal colors, and patterns, and even include holiday-themed messaging on your product packaging. This is an easy way to spread some holiday cheer—and maybe even boost sales.
Give Back to the Community
Choose one (or more) local charities to support during the holidays, and promote it on your website and social media channels. This is a great way to give back to the community and raise awareness for causes that are important to you and your employees. Plus, it's always nice to spread some holiday goodwill!
Give Back to Loyal Customers
The holidays are the perfect time of year to show appreciation for your most loyal customers. You can offer discounts, free shipping, or special gifts with purchase as a way of saying "thank you" for their continued support throughout the year.
Work with Other Businesses
If you're looking for ways to reach more people this holiday season, consider partnering with other businesses in your area. You can cross-promote each other's products or services, co-host events, or even team up for charitable donations.
There's no reason why small businesses can't take advantage of the increased foot traffic and spending during the holidays. To make sure your business stands out from the crowd this season, try implementing some (or all!) of these helpful marketing tips. From posting interactive content online to engaging with customers on social media to creating a PDF gift guide, there are plenty of ways to spread some holiday cheer—and boost sales at the same time!
If you’re ready to grow your business with the help of great local resources and partnerships, join the Corona Chamber of Commerce.