MEDIA ALERT: For SATURDAY, March 7, 2020
CONTACT: Beckie Moore Flati, American Cancer Society; mobile 714.697.8666; office 714.779.8104
Cancer’s Youngest Patients Ride Big Equipment during 2nd Annual
CONSTRUCTION VS CANCER ‘THE BIG DIG” in Inland Empire
KFROG RADIO MEDIA SPONSOR
WHAT: The American Cancer Society is partnering with construction professionals in Southern California for a unique fundraising event that caters to the boundless fascination of children toward large construction machinery. Dollars raised will help the American Cancer Society save lives by funding groundbreaking cancer research, providing free programs and services for people with cancer, and supporting education and prevention efforts.
WHO/VISUALS: This heartwarming event provides incredible visuals as dozens of local pediatric cancer patients, survivors, their families and others don hard hats and operate heavy construction equipment including mini excavators, scissor lift, and more in a festive, fair-like environment. Other attractions may include a Sheriff’s helicopter, ambulance, SWAT team van, and San Bernardino County Fire truck. KFROG RADIO will be on site as media sponsor.
ENTERTAINMENT: COSTUMED CHARACTERS and mascots in attendance include the Inland Empire 66er’s Bernie; the Ontario Reign’s Kingston; Target’s dog Spot; the Chick-fil-A cow; and Rancho Cucamonga Quakes’ Tremor. Storm Troopers will also be coming to greet the kids, and “Rock Stars of Tomorrow” (youth singers/performers) of the Inland Empire will perform from 11 am to 2 pm. KFROG Radio, media sponsor, will be in attendance. Face-painters will have fun with the kids and grown-ups throughout the day. All day long will be rides on construction equipment under the supervision of professionals.
WHEN: Saturday, March 7 from 11 a.m. – 2 p.m. for general public. (10 am is VIP access for young cancer patients and their families.)
WHERE: San Bernardino County Sheriff’s Training Academy, 18901 Institution Road, San Bernardino
DETAILS: Pediatric Cancer families are free; all other families are welcome, and a $25 donation per family (no matter how large) is requested.
DAY OF CONTACT: Beckie Moore Flati, 714.697.8666, Beckie.MooreFlati@cancer.org or Randi Stuart at 909.754.2901 or Randi.Stuart@cancer.org.
BACKGROUND: The American Cancer Society is a global grassroots force of 1.5 million volunteers saving lives in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 27 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings and more. For more information, to get help, or to join the fight, visit cancer.org, or call 1.800.227.2345.